The Upside Down Museum in Amsterdam is a one-of-a-kind, interactive experience that combines art, imagination, and social media fun. It’s not your typical museum with paintings on the wall — instead, it’s an immersive world designed to turn your perspective upside down, quite literally! With over 25 rooms filled with illusions, brightly colored installations, and eye-popping decor, this museum is perfect for anyone who loves creativity, photography, and unique experiences. Whether you’re visiting with friends, family, or even solo, this place guarantees fun, laughter, and unforgettable pictures.
How to Reach Upside Down Museum, Amsterdam
The Upside Down Museum is located near the Amsterdam RAI convention center, which is easily accessible by public transport and other means.
- By Tram: Take tram number 4 and get off at the 'Europaplein' stop. The museum is just a short walk from there.
- By Metro: Metro line 52 (Noord/Zuidlijn) also stops at 'Europaplein'. From there, it’s around a 5-minute walk.
- By Train: From Amsterdam Central Station, take Metro 52. Travel time is around 10 minutes.
- By Car: There’s paid parking available near the RAI Amsterdam convention center.
- By Bicycle: Like many places in Amsterdam, the museum is bike-friendly and has designated parking for bicycles.
Weather in Amsterdam
Amsterdam has a temperate maritime climate. The Upside Down Museum is an indoor attraction, so it's a great place to visit any time of year, especially during rainy or colder days.
- Spring (March-May): Pleasant with temperatures ranging from 8°C to 17°C. A good time to explore the city.
- Summer (June-August): Warm with average temperatures between 18°C to 25°C. Popular tourist season.
- Autumn (September-November): Cooler with temperatures dropping from 17°C to around 10°C. Expect some rain.
- Winter (December-February): Cold and grey. A perfect time for indoor activities like museum visits. Temperatures hover around 0°C to 6°C.
Timings of Upside Down Museum, Amsterdam
- Opening Hours: Daily from 10:00 AM to 7:00 PM (last entry at 6:00 PM).
- Holiday Hours: Open year-round, including public holidays. May have extended hours during peak seasons.
Why Famous for Upside Down Museum, Amsterdam?
The Upside Down Museum is famous for its playful and Instagram-worthy environments. It is not a museum in the traditional sense but a modern, creative space designed to challenge reality, defy gravity, and entertain all ages.
- It’s Europe’s largest interactive Instagram museum.
- Every room is a new opportunity for jaw-dropping photos and videos.
- Visitors are encouraged to touch, explore, pose, and have fun — no silent viewing here!
- Popular with influencers, photographers, and families alike.
Entry and Visit Details about Upside Down Museum
- Ticket Price: Adults €24.95, Children (3-11 years) €18.95, and free entry for kids under 3.
- Booking: Tickets must be booked online in advance via the official website or authorized platforms.
- Visit Duration: On average, visitors spend around 1.5 to 2 hours exploring the museum.
- Facilities: Includes a café, gift shop, cloakroom, and accessible toilets.
- Accessibility: The venue is wheelchair accessible and stroller friendly.
History and Architecture
Opened in 2020, the Upside Down Museum was designed as a response to the growing popularity of visual storytelling through social media. Instead of a traditional museum layout, the founders created a highly visual, interactive environment inspired by art, Dutch culture, and futuristic themes.
Architecturally, the museum is housed in a modern building near the business and convention hub of Amsterdam. The interior is creatively designed with themed rooms like an upside-down living room, a giant ball pit, a rainbow hallway, and even a Dutch Royal Room — all created by local designers and artists. The layout is a blend of optical illusions, creative lighting, and immersive technology.
Things to Do at the Upside Down Museum
- Take Photos: Every room is a photo zone. Capture creative shots with optical illusions and funky backdrops.
- Jump in the Ball Pit: Relive your childhood in a massive ball pit room designed for adults and kids.
- Explore the Infinity Room: A mirror-lined space that creates stunning visual effects.
- Visit the Upside Down Rooms: Stand on the ceiling, lie on the walls — gravity doesn’t apply here!
- Check Out the Café: The in-house café serves trendy drinks and snacks with cool presentation.
Facts about the Upside Down Museum, Amsterdam
- The museum features over 25 interactive spaces.
- It is the largest Instagram museum in Europe.
- Each room is designed with a specific theme, from space travel to Dutch culture.
- It’s a favorite location for influencers and TikTok creators.
- Photos are encouraged — the staff even help you get the perfect shot if needed!
Tips for Visiting the Upside Down Museum
- Book Online: Tickets are not sold at the door. Booking in advance ensures your preferred time slot.
- Bring a Fully Charged Phone or Camera: You’ll be taking lots of pictures.
- Dress Colorfully: Bright clothes pop better in the vibrant rooms for photos.
- Visit on Weekdays: For a quieter experience, try visiting in the morning during weekdays.
- Watch Your Step: Some rooms have stairs or unusual floor angles due to the design.
The Upside Down Museum is not just a place to view art but to be a part of it. It’s an adventure through creativity, playfulness, and self-expression. Whether you're young or just young at heart, the museum provides an experience unlike any other in Amsterdam. Don't forget your camera — you’ll want to remember every moment!
